Privacy Policy
Effective Date: 24th June 2025
1. Introduction
Welcome to WebbyFrog, powered by DigitallyPromote.me. We are committed to protecting your privacy and handling your data in a transparent and secure manner. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website (webbyfrog.com) or use our services, including the "Local Launchpad" website preview and hosting. We are compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who We Are
WebbyFrog, powered by DigitallyPromote.me
Wayne Whiting
Unit 31815,
PO Box 4336 ,
Manchester Greater,
Manchester
M61 0BW
privacy@erbbyfrog.com
For the purpose of the UK GDPR, we are the 'data controller' responsible for your personal data collected via our website and services.
3. What Personal Data We Collect
We may collect and process the following types of personal data about you:
- Identity Data: Your name, business name.
- Contact Data: Your email address, phone number, business address.
- Website Usage Data: Information about how you use our website (e.g., pages visited, time spent, referral sources, IP address, browser type, operating system). This is typically collected via cookies and analytics tools.
- Communication Data: Records of your communication with us (e.g., emails, contact form submissions, tweak requests).
- Financial Data: Payment information (e.g., credit/debit card details, PayPal account details). Please note: We do not directly store your full payment card details. These are processed securely by our third-party payment processors (e.g., PayPal, Stripe).
4. How We Collect Your Personal Data
We collect data from you in the following ways:
- Direct Interactions: You may provide us with your Identity, Contact, and Business Data by filling in forms on our website (e.g., "See Before You Pay" preview request, "Minor Change Request" form, general contact form), by corresponding with us by email or phone, or by signing up for our services.
- Automated Technologies or Interactions: As you interact with our website, we may automatically collect Website Usage Data. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our Cookie Policy (Section 9) for more details.
- Third Parties: We may receive personal data about you from third parties such as analytics providers (e.g., Google Analytics) or search information providers (e.g., Google My Business, if we conduct cold outreach).
5. How We Use Your Personal Data and Our Lawful Basis
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Purpose of Processing
Types of Data Used
Lawful Basis for Processing
To provide you with a website preview (See Before You Pay)
Identity, Contact, Business Data
Legitimate Interest: To develop our business and provide free value to potential clients.
To activate and provide paid website hosting services
Identity, Contact, Business, Financial Data
Performance of a Contract: To fulfill our obligations under the service agreement with you.
To manage your "Minor Change Request"
Identity, Contact, Business, Communication Data
Performance of a Contract: To fulfill our obligation to provide revisions as part of the service offer.
To respond to your inquiries and support requests
Identity, Contact, Communication Data
Legitimate Interest: To respond to queries and support our customers effectively.
To process payments for our services
Financial Data
Performance of a Contract: To process your payments for services rendered.
To manage our relationship with you
Identity, Contact, Communication Data
Performance of a Contract: To notify you about changes to our terms or privacy policy. <br/>Legal Obligation: Where necessary to comply with legal requirements.
To improve our website, products, and services
Website Usage Data
Legitimate Interest: To understand how visitors use our website, identify popular pages, and analyze data to improve our offerings and user experience. Where non-essential cookies are used for this, your Consent will be obtained.
For marketing purposes (e.g., newsletters, promotions)
Identity, Contact Data
Consent: For new prospects or where explicit consent is requested (e.g., via a separate opt-in checkbox for newsletters). <br/>Legitimate Interest: For existing customers where there is a 'soft opt-in' for marketing related to similar products/services, provided you are given a clear opportunity to opt-out.
To comply with legal obligations
All relevant data
Legal Obligation: Where it is necessary for us to comply with a legal or regulatory obligation.
Purpose of Processing | Types of Data Used | Lawful Basis for Processing |
|---|---|---|
To provide you with a website preview (See Before You Pay) | Identity, Contact, Business Data | Legitimate Interest: To develop our business and provide free value to potential clients. |
To activate and provide paid website hosting services | Identity, Contact, Business, Financial Data | Performance of a Contract: To fulfill our obligations under the service agreement with you. |
To manage your "Minor Change Request" | Identity, Contact, Business, Communication Data | Performance of a Contract: To fulfill our obligation to provide revisions as part of the service offer. |
To respond to your inquiries and support requests | Identity, Contact, Communication Data | Legitimate Interest: To respond to queries and support our customers effectively. |
To process payments for our services | Financial Data | Performance of a Contract: To process your payments for services rendered. |
To manage our relationship with you | Identity, Contact, Communication Data | Performance of a Contract: To notify you about changes to our terms or privacy policy. <br/>Legal Obligation: Where necessary to comply with legal requirements. |
To improve our website, products, and services | Website Usage Data | Legitimate Interest: To understand how visitors use our website, identify popular pages, and analyze data to improve our offerings and user experience. Where non-essential cookies are used for this, your Consent will be obtained. |
For marketing purposes (e.g., newsletters, promotions) | Identity, Contact Data | Consent: For new prospects or where explicit consent is requested (e.g., via a separate opt-in checkbox for newsletters). ☑️ Legitimate Interest: For existing customers where there is a 'soft opt-in' for marketing related to similar products/services, provided you are given a clear opportunity to opt-out. |
To comply with legal obligations | All relevant data | Legal Obligation: Where it is necessary for us to comply with a legal or regulatory obligation. |
6. Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
7. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Generally, we will retain client data for a period of up to 7 years after the termination of our services to comply with legal obligations (e.g., tax records) and for potential dispute resolution. Website preview request data may be retained for a shorter period, sufficient to assess engagement and follow up.
8. Disclosure of Your Personal Data
We may share your personal data with the following parties for the purposes set out in Section 5:
- Service Providers: Third-party service providers who provide IT and system administration services (e.g., hosting providers like Brizy Cloud, email service providers like your SMTP provider, CRM systems).
- Payment Processors: Companies like PayPal or Stripe, who securely process your payments. They do not share your full payment details with us.
- Analytics Providers: Such as Google Analytics, to help us understand website traffic and usage.
- Professional Advisers: Lawyers, accountants, bankers, auditors and insurers who provide professional services.
- Government Bodies or Regulators: Where we are legally required to do so.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
9. International Transfers
Some of our external third parties (e.g., cloud hosting services, CRM platforms, analytics providers) may be based outside the UK or European Economic Area (EEA), meaning their processing of your personal data will involve a transfer of data outside of these regions.
Whenever we transfer your personal data out of the UK/EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK or European Commission.
- Where we use certain service providers, we may use specific contracts approved for use in the UK/EEA which give personal data the same protection it has in the UK/EEA (e.g., Standard Contractual Clauses).
10. Cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please refer to our Cookie Policy.
(Note: If you don't have a separate Cookie Policy, expand this section to explain what cookies are, the types used (e.g., strictly necessary, analytics), and how users can manage cookie preferences (e.g., through browser settings or a cookie consent banner).)
11. Your Legal Rights (UK GDPR)
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
- Request access to your personal data.
- Request correction of your personal data.
- Request erasure of your personal data.
- Object to processing of your personal data.
- Request restriction of processing your personal data.
- Request transfer of your personal data.
- Withdraw consent at any time where we are relying on consent to process your personal data. (Note: This does not affect the lawfulness of processing before you withdraw your consent.)
To exercise any of these rights, please contact us using the details in Section 12.
12. How to Contact Us / Complaints
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Email: privacy@webbyfrog.com
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. Their website is www.ico.org.uk. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
13. Changes to This Privacy Policy
We keep our Privacy Policy under regular review. Any changes we may make to our Privacy Policy in the future will be posted on this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your data. This policy was last updated on 24 June 2025
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